Over the years, the internet has become a vital part of our everyday life. When you think about it, most people do not become a consumer of a business without looking for their online platform. A website is a tool which serves as the online presence for any business. There are many reasons why any business needs a website, but three reasons are first impressions, expanding consumers, and customer support.
Websites provide customers with a first impression of your business, especially for small businesses. Since small businesses are more interpersonal, it is imperative that your online presence represents the first impression you want your customers to receive. Forbes magazine says, “People are likely to dismiss you entirely should they believe your website doesn’t reflect the kind of experience your business should offer.”
By having a website, businesses are expanding the opportunity to reach more consumers. This can serve as a marketing tool as well to reach a group of consumers online which may revenue more income for the business. On the other hand, websites are a self-service customer support. Websites that have Q&As forums allow consumers to ask questions that can be answered by other consumers. This creates a platform where common problems or asked questions will be available on the internet the next time someone search engines the question. Also, the business’ customer service department becomes more efficient to its consumers.
Therefore, websites are necessary for businesses to serve purposes such as first impressions, expanding consumers, and customer support.
Written by: Azayla Rodriguez
Simplee Savvy Creative Co. 