Companies are forming new marketing trends rapidly. Some new marketing trends are social media marketing, shoppable posts, voice strategy, and interactive content.
Social media marketing allows its users to research products and services online. This type of new marketing provides businesses with opportunities to build brand recognition, gather user-generated content, and share interesting and relevant content. Small businesses benefit in social media marketing since it creates collaboration opportunities with influencers to reach new markets while increasing recognition and trust.
Shoppable posts is a form of new marketing that emerged from social media. Social media outlets, Instagram Shopping and Facebook Marketplace, created programs which allow users to buy products directly from the app without visiting business sites. On the other hand, voice strategy is another new marketing trend. Voice strategy provides businesses to be readily available for search on voice command. Businesses need to keep in mind that optimizing your content with keywords is crucial. Digital Marketing Institute says, “Organizations who want to remain relevant will have to adapt to this new take on traditional searches, which is why creating a voice search strategy is becoming a top priority for small businesses.”
Alongside, interactive content helps businesses connect with audiences on a personal level while building relationships. For example, a simple interactive price tool permits users to enter numbers to get customized quotes and gain that interactive aspect they seek.
Social media marketing, shoppable posts, voice strategy, and interactive content are new marketing trends to drive growth and gain in businesses.
Written by: Azayla Rodriguez
Simplee Savvy Creative Co. 