We are in the new day an age where change is happening. I think 2020 has shown us how much we can adapt and change. One major change marketers should be aware of is A/B testing is no longer worth the investment. Marketers have long relied on validating their intuition with A/B tests to guide creative advertising and marketing decisions — however, the rise of AI makes this not only obsolete, but not worth it.
Be sure to change your approach if it is involved in any of your future projects. Need more helpful ideas, we’re here to help small businesses. Contact us today to see how we can help.
Simplee Savvy Creative Co. 