You can’t reach everyone and you shouldn’t want to in your small business. In this day and age, customers are getting thousands of ads a day thrown in their faces. With so much competing for our attention, it’s more crucial than ever to connect to customers and clients who will have a genuine interest in your products or services. It’s absolutely crucial that you identify your core demographic and focus your marketing strategy directly on them.
Facebook and Instagram offer analytics data on your “audience,” which will show you age ranges, geographic location and gender, as well as giving you data on how marketing content is performing.
All this data will help you put together a comprehensive picture of what your core customer demographic looks like.
Simplee Savvy Creative Co. 