When you are trying to figure if a logo matters, the short answer is it does. The main reason for a logo is to be an eye-catcher and to represent a first strong impression of your business. It also is the foundation of your brand identity.
The colors, fonts, and even tones are all determined by the story you are telling. Your logo sets the stage for the story. Your logo leads the audience to your company. Logos are the symbols that customers use to recognize your brand. You would ideally want people to instantly look at your logo and recognize it. A logo can separate you from your competition because it shows what your company represents and the presence you set for your clientele.
Your audience expects it because your logo is the first thing that your audience will look for when trying to communicate about your brand. It should be front and center within all of your marketing tools such as business cards, flyers, and advertisements. If you don’t have a logo that stands out, you are missing a huge opportunity.
The point of a logo is to invite customers to get to know you, people are drawn to design and color. Your logo facilitates brand loyalty because from time to time a company will reflect some changes, but brand loyalty is vitally important. It is something every business should grow and foster. Placing your logo on all of your marketing, packaging, products, social media, and website is the best way to advertise your brand and message consistently.
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